Helen Gao
Junior at USC | Public Relations & Advertising Major | Marketing Minor

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As a passionate and driven student at the University of Southern California, I am pursuing a degree in Public Relations and Advertising, complemented by a minor in Marketing. My academic journey is guided by my core belief in the power of creativity to connect and bond people across the world. 

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As an immigrant who moved to Toronto with my family at the age of 5, I have been deeply inspired by the city’s vibrant multicultural landscape and the way it brings together diverse perspectives. It was in Toronto that I became fascinated by the intersection of storytelling, strategy, and consumer behavior, and how these elements can shape impactful marketing campaigns that resonate across cultures. I believe that through effective marketing, we can focus on finding commonalities rather than dwelling on our differences, creating connections that unite people.

 

With an eye toward the future and a passion for fashion and lifestyle, I aim to leverage my skills in collaborating with people in the marketing and PR industry to create campaigns that not only captivate but also foster meaningful connections between brands and their audiences.

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On the side, I am a freelance photographer and videographer, and I am skilled at Adobe software.